M&Adeep-diveby Scott

The WBD Fiasco: A Bidding War, a Political Circus, and $567 Million for the Guy in the Middle

Netflix, Paramount, Heritage Foundation, and the president's bond portfolio walk into a merger.

The setup

Warner Bros. Discovery spent the better part of two years being a stock you owned if you hated yourself. The company — born from the 2022 merger of WarnerMedia and Discovery that nobody asked for and nobody enjoyed — carried roughly $43 billion in debt, a share price that had fallen about 70 percent from its peak, and a CEO in David Zaslav whose compensation packages were becoming more famous than the company's programming.

So when WBD's board announced a strategic review in October 2025 — corporate-speak for "we are open to selling ourselves if anyone's buying" — the market's reaction was less "breaking news" and more "finally."[1] The review was nominally about exploring alternatives while the company continued its planned separation of the Warner Bros. studio business from its Discovery linear networks. In practice, it was a "for sale" sign on the lawn.

What followed was three months of the most chaotic, politically contaminated media M&A process in recent memory. We got a bidding war, a Heritage Foundation campaign, a DOJ probe, eleven Republican attorneys general, a president buying bonds in both companies, and a CEO who will walk away with $567 million regardless of which buyer wins.

We suppose the shareholder value was maximized.

The sprint

It took Ted Sarandos six weeks to get a deal done. He called Zaslav on October 16. By December 5, Netflix had a signed agreement to acquire WBD's studio and streaming assets — HBO, Max, Warner Bros. Pictures, the games division, basically everything worth owning — for $82.7 billion in enterprise value, or $27.75 per share in a mix of cash and Netflix stock.[2]

Six weeks from first call to signed merger agreement. For context, most deals of this size take six to twelve months of due diligence. Netflix did it over Thanksgiving.

The speed was the tell. Netflix wanted this locked up before anyone else could organize a competing bid. Before Washington could opine. Before the Heritage Foundation could draft a white paper. Before anyone could ask inconvenient questions about what happens when the company that already has 300 million subscribers acquires HBO's entire content library.

It almost worked.

Paramount Skydance, freshly merged and looking for scale, had been circling WBD since September. David Ellison held a board meeting that month to discuss acquiring WBD as a way to compete against — well, against Netflix.[17] The bids came in like a staircase: $22 per share on September 30, $23.50 on October 13, $25.50 on November 20, an all-cash $26.50 on December 1, and $30 on December 4 — one day before Netflix closed at $27.75.

The WBD board chose the lower number. Which, if you're a shareholder, is the kind of decision that requires an explanation.

The plumbing (or: who pays whom)

The explanation was, as always, structural. Netflix was only buying the good parts — the studio, HBO, Max, the streaming platform. Paramount wanted the whole company, including the linear cable networks (HGTV, Food Network, Discovery Channel) that everyone agrees are melting assets but nobody agrees on how fast they're melting.

Netflix's $27.75 per share was for a "RemainCo" that would spin off the linear business to existing shareholders as a separate entity. Paramount's $30 was for everything — but "everything" included taking on WBD's full debt load and the slow-motion write-down of a cable portfolio.

Whether Netflix's deal was actually worse depended on your view of linear television's residual value. If you thought the cable networks were worth something, Paramount's offer was clearly superior. If you thought they were worth approximately nothing — which is what the market had been pricing in for two years — Netflix's surgical extraction of the crown jewels at a lower headline number was arguably the smarter trade for shareholders.

On January 20, Netflix sweetened: all cash, same $27.75, no stock component. Simpler, faster, less execution risk.[3] The shareholder vote was set for April.

And then Washington arrived.

The political circus

Here is where the story stops being about media M&A and becomes about something uglier and harder to model.

The Heritage Foundation's Oversight Project — the same operation that produced Project 2025 — launched what it called "Project Netflix."[5] The thesis, laid out in a report titled "Fedflix: Netflix, The Federal Government, and the New Propaganda State," was that Netflix is "the biggest political and ideology messaging machine in human history" and that allowing it to acquire HBO's content library would create a left-wing propaganda monopoly.

Set aside the analytical merits. The mechanism matters more than the argument: this was a coordinated effort to create political cover for regulators to block the deal. And it worked, or at least it worked well enough.

By February, eleven Republican attorneys general — led by Nebraska's Mike Hilgers and Montana's Austin Knudsen — sent a letter to the DOJ urging a "thorough and exacting" antitrust review.[6] The letter made standard consolidation arguments (higher prices, less innovation, vertical foreclosure of content) that you'd expect from, say, Elizabeth Warren. Coming from Republican AGs in states like Alabama, Alaska, and West Virginia — states not historically known for aggressive antitrust enforcement — it was, at minimum, notable.

Senator Tim Scott, chairman of the Senate Banking Committee, piled on with his own call for "rigorous antitrust review."[19] Pro-business Republicans who would normally celebrate a $83 billion all-cash deal as a triumph of the free market were lining up to express concern about... competitive dynamics in the streaming sector. Concern that did not seem to extend to the alternative scenario of Paramount Skydance acquiring the exact same assets plus everything else.

To be clear: there are reasonable antitrust questions about Netflix acquiring HBO. A combined Netflix-HBO would control roughly 40 percent of U.S. streaming subscribers. That is a lot. The DOJ's second request for information in January was defensible on the merits.[7] What was less defensible was the selective outrage — the sudden discovery that media consolidation might be bad, but only when the consolidator is the company that made The Diplomat and Queer Eye.

The revolving door

Meanwhile, Paramount Skydance was running a parallel campaign that was quieter but arguably more effective. Their chief legal officer: Makan Delrahim, who had served as assistant attorney general overseeing the DOJ's Antitrust Division during Trump's first term.[15] Paramount hired him in September 2025 — the same month Ellison's board first discussed acquiring WBD.

Delrahim's value proposition was not subtle. He knew the people, the processes, and the pressure points at the DOJ. And in February, Paramount announced that its proposed acquisition of WBD had cleared DOJ antitrust review — this while it didn't even have a signed deal.[14] Netflix was, at that exact moment, fielding Civil Investigative Demands from the same DOJ. The asymmetry was striking.

You can believe this was entirely about the merits. Netflix's deal posed genuinely different competitive concerns than Paramount's, because Netflix is the market leader in streaming and Paramount is not. Or you can notice that one bidder employed the former head of the relevant DOJ division and the other didn't, and draw your own conclusions about how Washington actually works.

We'll leave that as an exercise for the reader.

The president's portfolio

And then there's the president's bond portfolio, which is doing a lot of work in this story.

Financial disclosures revealed that Donald Trump purchased between $1 million and $2 million in Netflix and Warner Bros. Discovery corporate bonds in mid-December 2025 — days after the Netflix-WBD deal was announced.[8] Specifically: two purchases of Netflix bonds and two purchases of Discovery Communications bonds, individually worth between $250,001 and $500,000, made on December 12 and 16.[9]

The White House said the portfolio was "independently managed by third-party financial institutions." Ethics experts noted that every previous president had voluntarily avoided conflicts of interest, even though the conflict of interest statute doesn't technically apply to the presidency. Trump, characteristically, said he would "stay out" of the Netflix-Paramount fight — a promise whose shelf life we can all estimate for ourselves.[10]

The sequence is worth laying out cleanly:

  1. WBD announces strategic review. (October 2025)
  2. Netflix signs deal to buy WBD's studio assets. (December 5)
  3. The president buys bonds in both companies. (December 12-16)
  4. Heritage Foundation launches Project Netflix to kill the deal. (January-February 2026)
  5. The president's DOJ opens an antitrust probe into the Netflix deal. (January 22)
  6. Eleven Republican AGs write to the DOJ opposing the Netflix deal. (February 24)
  7. Paramount — whose chief legal officer is the president's former DOJ antitrust chief — clears antitrust review. (February)
  8. WBD board declares Paramount's bid superior. (February 26)
  9. Netflix walks. (February 26)

We are told these events are unrelated. We suppose that is possible.

The golden parachute

Through all of this, David Zaslav has navigated with the quiet precision of a man who read the fine print of his own employment agreement, because he drafted it.

In November 2025, as the strategic review heated up, WBD's board reworked Zaslav's contract. The new terms clarified that in the event of a "change in control" — i.e., any acquisition by anyone — Zaslav's stock options would vest immediately. The total transaction-associated compensation: $30 million in cash plus $537 million in accelerated equity. That's $567 million.[11]

For context, WBD's stock had fallen 70 percent under Zaslav's leadership. The company's credit was downgraded to junk. His annual compensation in 2024 was $51.9 million, a number so large that shareholders revolted and the board was forced to restructure his pay (they cut his annual bonus target from $24 million to $6 million, which is a sentence that makes you want to lie down).

Then there's the Paramount angle. Regulatory filings revealed that the Ellisons had offered Zaslav a role as co-CEO and co-chairman of the combined Paramount-WBD entity, with a compensation package worth "several hundred million dollars." Zaslav told his board the offer was "not appropriate."[13] He then sold $114 million in WBD stock after the Paramount deal was clinched.[12]

So to summarize Zaslav's position: he ran the company's stock into the ground, restructured his contract to maximize his payout in a sale, facilitated a bidding war between two buyers, rejected one buyer's offer to make him co-CEO for being "inappropriate," and will receive half a billion dollars when either deal closes.

That's... impressive, actually. Not in a way that makes you feel good about corporate governance. But impressive.

The resolution (such as it is)

On February 26, WBD's board declared Paramount's revised offer — $31 per share, roughly $110.9 billion for the entire company — a "superior proposal."[4] Netflix had four business days to match. Sarandos and Greg Peters declined, calling the deal "no longer financially attractive."

Netflix stock jumped 10 percent on the news. The market, in its infinite wisdom, concluded that Netflix not spending $110 billion on a media conglomerate was the better outcome for Netflix shareholders. Which... yes. That's how math works.

Paramount agreed to cover the $2.8 billion breakup fee that WBD owed Netflix for terminating their agreement. The deal is expected to close between September and December 2026, subject to regulatory approval and a shareholder vote.[18]

What the plumbing tells you

Three things happened here simultaneously, and the temptation is to treat them as one story. They're not.

The M&A story is straightforward. A distressed media conglomerate ran an auction. Two well-capitalized buyers competed. The higher bid won. This is how the market is supposed to work. The fact that the process was messy, the timeline compressed, and the board's fiduciary reasoning occasionally opaque doesn't change the basic shape: WBD shareholders are getting $31 per share for a stock that was trading at $8 eighteen months ago. Not bad.

The political story is more troubling. A coordinated campaign — spanning a think tank, eleven state attorneys general, members of Congress, and a DOJ with a former Paramount employee overseeing the relevant division — functionally tilted the regulatory playing field against one bidder and in favor of another. The stated rationale was antitrust. The revealed preference was ideological. Whether you think Netflix's cultural output is propaganda or entertainment is a matter of taste. Whether the antitrust apparatus should be wielded based on that distinction is a matter of institutional integrity.

The governance story is the one that will outlast the other two. A CEO whose tenure destroyed two-thirds of shareholder value renegotiated his contract to ensure a nine-figure payout in any sale scenario, navigated a bidding war that enriched himself regardless of outcome, and will exit as one of the best-compensated executives in media history. The board approved every step. The shareholders — who rejected his pay package once already — had no mechanism to stop it.

The deal will close. Paramount will own Warner Bros. David Ellison will control the largest traditional media company on earth. David Zaslav will have half a billion dollars. The Heritage Foundation will claim credit for saving America from Netflix. The DOJ will move on to the next file. The president's bonds will mature on schedule.

And somewhere in Burbank, an HBO executive will update their LinkedIn to say "Paramount" and wonder if their show got renewed.

We reckon that's entertainment.

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